Privacy policy

Last Updated: August 8, 2026

SOVAA LLC (“SOVAA,” “we,” “us,” or “our”) operates the SOVAA online store and website. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, make a purchase, create an account, subscribe to communications, contact us, or otherwise interact with our services (collectively, the “Services”).

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

Depending on how you interact with our Services, we may collect the following categories of personal information:

• Contact information, such as your name, email address, telephone number, billing address, and shipping address.
• Order and transaction information, including products purchased, order history, returns, refunds, and related transaction details.
• Payment information, which is processed by our payment providers. We do not directly store complete payment card information.
• Account information, if you create or use a customer account.
• Customer support information, including communications you send to us and information provided when requesting assistance.
• Device and technical information, such as IP address, browser type, operating system, device identifiers, and similar technical data.
• Website activity, including pages viewed, products viewed, interactions with our website, referring URLs, and other browsing activity.
• Marketing information, including your communication preferences and interactions with our marketing communications.

How We Collect Personal Information

We may collect personal information:

• Directly from you when you place an order, create an account, subscribe to our emails, submit a form, or contact us.
• Automatically when you interact with our website through cookies, pixels, analytics tools, and similar technologies.
• From service providers and business partners that help us operate our store, process transactions, deliver orders, analyze website activity, prevent fraud, and provide advertising or marketing services.

How We Use Your Personal Information

We may use personal information to:

• Process, fulfill, and deliver orders.
• Process payments, returns, refunds, and customer requests.
• Communicate with you regarding your orders and our Services.
• Provide customer support.
• Maintain and improve our website, products, and customer experience.
• Personalize your experience with our Services.
• Detect, investigate, and prevent fraud, abuse, security incidents, and other harmful activity.
• Comply with applicable legal, tax, regulatory, and contractual obligations.
• Send marketing communications when permitted by applicable law and according to your preferences.
• Measure and improve the effectiveness of our advertising and marketing.
• Protect our rights, customers, business, and Services.

Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, and similar technologies to operate our website, remember your preferences, understand how visitors use our Services, measure website performance, prevent fraud, and support advertising and marketing activities.

Some cookies are necessary for our website to function. Other technologies may be used for analytics, personalization, or advertising.

Depending on your location, you may have the right to control or opt out of certain uses of cookies or personal information. You may also manage certain cookie settings through your browser. Disabling some technologies may affect the functionality of the website.

How We Disclose Personal Information

We may disclose personal information to service providers and other third parties when reasonably necessary to operate our business and provide the Services, including:

• Shopify and ecommerce service providers.
• Payment processors.
• Shipping carriers and fulfillment providers.
• Analytics and website performance providers.
• Advertising and marketing providers.
• Customer support and technology providers.
• Professional advisers, where appropriate.
• Government authorities, regulators, courts, or law enforcement when required by law.

We may also disclose information in connection with a business transaction, such as a merger, acquisition, financing, reorganization, or sale of all or part of our business.

Service providers receive information as necessary to perform services on our behalf and are subject to their own contractual and legal obligations.

Advertising, Sale, and Sharing of Personal Information

We may use certain advertising and analytics technologies that allow us and our advertising partners to understand how you interact with our Services and to provide or measure advertising.

Under certain U.S. state privacy laws, some disclosures of personal information for cross-context behavioral advertising or targeted advertising may be considered a “sale,” “sharing,” or “targeted advertising,” even when money is not exchanged.

Where required by applicable law, you may have the right to opt out of these activities.

You may exercise available privacy choices through the Your Privacy Choices link on our website or by contacting us using the information below.

We do not knowingly sell or share personal information of individuals where prohibited by applicable law.

Marketing Communications

If you choose to receive marketing emails from us, we may send you information about products, promotions, news, and other SOVAA updates.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our marketing communications.

Even if you unsubscribe from marketing communications, we may still send you non-marketing communications related to your orders, account, transactions, or customer service requests.

Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide our Services.
• Process and maintain transaction records.
• Fulfill our legal, tax, accounting, and regulatory obligations.
• Resolve disputes.
• Prevent fraud and abuse.
• Enforce our agreements and protect our legal rights.

The length of time we retain information may vary depending on the type of information and why it was collected.

Data Security

We use commercially reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no method of transmission over the Internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security of your information.

Your Privacy Rights

Depending on where you live and subject to applicable law, you may have rights regarding your personal information, including the right to:

• Request access to personal information we maintain about you.
• Request correction of inaccurate personal information.
• Request deletion of certain personal information.
• Request a copy or portability of certain personal information.
• Opt out of certain sales or sharing of personal information.
• Opt out of certain targeted advertising.
• Withdraw or change certain privacy preferences.
• Opt out of marketing communications.
• Appeal certain decisions regarding a privacy request where applicable.

We will not unlawfully discriminate against you for exercising applicable privacy rights.

To exercise a privacy right, use the privacy controls available on our website or contact us at sense@sovaatouch.com.

We may need to verify your identity before processing certain requests. Where permitted by applicable law, you may also use an authorized agent to submit a request on your behalf.

Children's Privacy

Our Services are intended for adults.

We do not knowingly collect personal information from children under the age permitted by applicable law. If we learn that we have collected personal information from a child in violation of applicable law, we will take reasonable steps to delete it.

Third-Party Websites and Services

Our Services may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security, or content practices of third-party websites or services. We encourage you to review their privacy policies before providing personal information.

Shopify

Our online store is hosted and powered by Shopify. Shopify processes certain personal information in connection with providing ecommerce services to us and our customers.

Your information may therefore also be processed by Shopify according to its applicable privacy practices.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, technologies, legal requirements, or Services.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, please contact us:

SOVAA LLC
Email: sense@sovaatouch.com
United States